I was the lead creative for the brand identity and website design for Working on Wellness. Working on Wellness (WOW) is a 501c3 nonprofit providing Indigenous youth in New Mexico access to outdoor sports, career development, and mentorship. All programs are rooted in culture, wellness, and purpose. I took their mission, vision, values and key positioning statements and created a brand the reflected their goals. I implemented the brand assets into a fresh new website for community members to learn more about their programs and sign their kids up for youth sports year-round.