Brand Identity & Website Remodel
I collaborated with a local illustrator to develop the logo for Rio Lucero Farms, a regenerative, no-till organic farm rooted in the Taos watershed. Building from that foundation, I created a mini brand guide to define typography, color palette, and visual tone, reflecting the farm’s connection to land, community, and sustainability. I’m now applying this system to refine their website, bringing a cohesive, modern (farm) look that honors their high-desert identity and commitment to local food systems.
Website coming soon!!
Brand Guide & Identity
“Río Lucero” translates from Spanish to “Bright River” or “Star River.” The word lucero means “bright star” or “morning star”. To reflect that meaning, I incorporated a star symbol into the branding, representing the light that hits their farm year-round.