I was contracted by Taos Ski Valley to redesign the Ride Northside website and refresh its visual identity. The project included cleaning up the existing logo, developing a mini brand guide with an updated color palette and logo variations, and optimizing high-resolution assets for both print and digital use.

I worked closely with the Director of the Enchanted Circle Trails Association and the owner of the Northside property to integrate real-time trail updates from AllTrails and incorporate new photography and topographic-inspired design elements. I also refined the website copy to create a cohesive, user-friendly experience that reflects the mountain’s character and community.